Fierce competition ahead

With a host of new films set for release this month, viewers will be spoilt for choice, Xu Fan reports.

As the summer approaches its end in parts of China, the battle for eyeballs at cinema theaters is getting hotter with 50 new movies set to hit screens in August, up 61 percent since July.

Latest figures show that last month was the highest-grossing July of all time, raking in 6.96 billion yuan ($1.02 billion) at the box office, 38 percent up from 5.04 billion yuan in the same period in 2017, according to live box-office tracker Maoyan.