UK tourism agency looking to partner with Chinese carrier

The United Kingdom's national tourism agency Visit-Britain is seeking to partner with a China-based airline to attract more visitors from the Chinese mainland to Britain after a double-digit growth in visits and spending from Chinese tourists last year.

VisitBritain Commercial Director Carol Dray said China is the world's most valuable outbound market and extremely important.

"We want to build on the strong growth we have seen from China, delivering a world-class visitor experience for Chinese customers," she added.