Millennials' tastes driving changes in outbound tourism
Many Chinese love to mock their own country's tourists for the stereotype of sleeping on group tour buses and only waking up to take selfies or go shopping.
But that image is changing. More and more Chinese tourists, especially millennials, are enjoying alternative travel experiences, such as "gliding down from the top of active volcanos in Nicaragua", and they are willing to spend more on their trips, according to a report from a leading online hotel booking company.
According to Hotels.com's annual Chinese International Travel Monitor report, in the past 12 months, Chinese travel expenditure on overseas destinations has increased by 40 percent. Some 60 percent of travelers responding to the company's survey expressed an interest in further expanding their budget when traveling abroad.