Heineken to buy stake in CR Beer
By Zhu Wenqian | China Daily | Updated: 2018-08-04 07:01
Companies team up to tap growing demand for premium beverages
China Resources Beer Co Ltd, the largest brewer in the country and the maker of the best-selling Snow Beer brand, has signed an agreement with Dutch premium brewer Heineken NV to further develop the high-end beer market in China.
Amsterdam-based Heineken, the second-largest brewer worldwide, will acquire 40 percent stake in CR Beer for HK$24.35 billion ($3.1 billion), and Heineken will have greater access to the network of China's premium beer segments and better understanding of the Chinese market, according to a statement from CR Beer on Friday.
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