Cashing in on big picture

According to Tencent's 2018 China E-sports Development Report, the nation's e-sports market value reached 5 billion yuan ($750 million) last year and this will grow to 8.48 billion yuan this year.

A huge portion of that has been contributed by other business sectors, like fast-food chains, logistical services and even automobile companies.

CrossFire's crossover cooperation offers a great example.