Haute couture soaring in China

Bespoke market growing rapidly as people's fashion tastes change with higher incomes

Along London's Savile Row, a Mecca for bespoke tailoring, the world's most prestigious tailors and shirt-makers work for brands that support the image of Western gentlemen, such as the bicentennial Henry Poole & Co and Gieves & Hawkes.

Bespoke is an art form more than a service to create exquisite artisan suits to measure for each client, explains Shelly Liu, founder, partner and chief designer of MAKAIF Bespoke, a brand in Chengdu, Southwest China's Sichuan province.