Honor sees HK as bridgehead for future

Honor, one of the twin pillar smartphone brands owned by Huawei Technologies, is looking to make Hong Kong its offshore marketing center, as its strives to build its global presence.

The Chinese mainland brand, whose cost-effective smartphone handsets target tech-savvy and trendy young consumers, has yet to launch sales in Hong Kong, but it plans to make inroads into the financial hub very soon, George Zhao Ming, president of Honor, said in a recent interview with China Daily in Hong Kong.

"In the coming few years, Honor will focus on making a name for itself in the city, taking advantage of Hong Kong's strong influence over the Asia-Pacific region and its immense pool of talent," Zhao said.