Pop singer's new store to promote culture

Sun Nan, one of China's most popular singers, fell in love with traditional art and culture and established the Sun Nan Life brand in Shanghai to share his passion with the public.

The Sun Nan Life boutique store opened on the Bund on July 19. The event featured calligraphy artist Zhang Guoqiang, who created inscriptions on ceramic objects.

"We plan to present a work of art or craft from China's intangible cultural heritage here every month, such as purple clay pottery, tea culture and so on," says Fu Yong, the company's CEO.