Citi to export China success

US bank using online offerings to upgrade global consumer division

Citigroup Inc's consumer banking franchise is undergoing a digital transformation in China, and is looking to use that experience in other markets, according to the head of consumer banking at Citi China.

"Some of the things that are happening in the China market really are at the forefront of the development of consumer banking in many markets around the world ... because it (the China market) is evolving, particularly in digital ways. Customers are embracing these digital experiences so wholeheartedly at such a pace in this market," said Darren Buckley, country business manager of global consumer banking at Citibank (China) Co Ltd.