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How popular Q&A website Zhihu has become the Quora of China

If you have a burning question of an intellectual nature, where do you turn for help? Traditionally, you might have consulted some smart friends or a mentor, or headed to the library for some solid fact-checking. Nowadays, of course, most people just prefer to ask online.

In 2008, the chief technology officer of Facebook, Adam D'Angelo, quit his job to ultimately start Quora, a question-and-answer site where users can create and respond to questions upon registering with their real names - a strategy aimed at differentiating from other Q&A sites and increasing credibility for a multitude of answer-seekers.