Ikea stepping into a new digital world

Swedish furniture giant exploring ways to improve customer experience, keeping pace with latest technologies

Having served Swedish furniture retailing giant Ikea for more than two decades, Group CEO Jesper Brodin said he believes the drivers behind consumers' demand for furniture is universal - such as seeking more storage space.

What changes over time, he said, is the slight difference in how certain spaces in the house are used, which is derived from technological development.