World Cup exposure giving Seenboom new boost

A Chinese security equipment provider has cashed in on the recently concluded FIFA World Cup in Russia by providing its equipment to stadiums.

Jinan Seenboom Information Technology Co is one of the Chinese companies that has been deeply involved in the World Cup this year. The company, based in Shandong province, provided equipment to stadiums in eight Russian cities.

Wang Jin, deputy general manager of Seenboom, said company was the vehicle safety inspection and anti-collision system provider for the World Cup.