Chinese brands score big at Russia World Cup

The national team wasn't there but that didn't stop Chinese companies orchestrating an advertising bonanza of unprecedented proportions at the recently concluded FIFA World Cup.

Over 100,000 Chinese spectators and tourists ventured to Russia for the finals, but it was some of the country's biggest brands that really made their presence felt.

Among the World Cup's 17 commercial partners, seven were from China, including official FIFA partner Wanda Group and three tournament sponsors - electronics company Hisense, dairy giant Mengniu and smartphone brand Vivo, which boasted a historic first in Russia.