Companies play Mbappe name game

Kylian Mbappe, France's prodigious scoring machine, is expected to become the most wanted name brand in China - even for companies that have nothing to do with sports.

From July 1-14, a total of 142 companies in China applied to attach the Chinese or English version of 19-year-old Mbappe's name to their brands, according to the website of the Trademark Office of the State Administration for Industry and Commerce of China.

Chinese news website ifeng.com reported that number had jumped to 159 on Monday - mere hours after Mbappe scored France's final goal in Sunday night's 4-2 victory over Croatia in the World Cup final in Moscow.