Ethics, IPR: Jinjiang's recipe for growth

There is a rule in Hengan Group, the country's largest manufacturer of household tissue paper and sanitary products for women and babies: Never delay payments to suppliers and never lie about quality to consumers.

Xu Lianjie, 62, the group's chief executive and founder, told China Daily that sound business ethics and integrity have kept them ahead in the industry during the past three decades.

"Before I get loans from the bank, the first thing I consider is my capacity to pay back the loans," Xu said, adding they have had no overdue payments in their company's history.