Bundesliga kicks in with digital deal

PP Sports strikes exclusive 5-year pact to showcase German league

China boasts a huge soccer fanbase, backed by a booming market. So when Chinese supporters tune in for more in-depth coverage, the elite European leagues take notice.

PP Sports, China's leader in digital sports media, has added the German Bundesliga to a menu that already included domestic digital broadcast rights for Spain's La Liga and the English Premier League.