200+ Shanghai brands face bright future

Shanghai is seeking to emerge as a shopping paradise by revitalizing laozihao, or time-honored brands, that originated in the megapolis.

The municipal government announced a plan to this effect in May as part of its efforts to build the "four brands of the city" - services, manufacturing, shopping and culture.

"A shopping paradise is defined as where people can get whatever they want," said Shang Yuying, director of the Municipal Commission of Commerce, during a press conference detailing the three-year plan.