GOLD IN THE OLD
By Xu Junqian in Shanghai | China Daily | Updated: 2018-07-09 07:30
Local e-commerce firms reinvigorate the never-say-die spirit of China's time-honored but struggling brands
China's oldest, much-loved brands, which seemed set to die a natural death not long ago due to the onslaught of e-commerce and modern competitors, may yet survive and thrive again.
Paradoxically, their resurrection is being enabled by e-commerce giants.
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