How 'dirty business' is helping companies clean up on profits

A rising number of outfits across the country are working to transform waste into new materials. Luan Xiang reports for Xinhua Features.

As the FIFA World Cup heads toward the quarterfinal stage, Russia has been the central focus for many Chinese soccer fans. Despite not competing this time around, China has contributed to the global sporting extravaganza via green, environmentally friendly technology.

One of the key factors making this World Cup special is its commitment to being eco-friendly, as indicated in the Sustainability Strategy promoted by FIFA and the Russian Local Organizing Committee which aims to make it a "greener and more sustainable" event.