Wanderlust acquires new dimensions as tourist ideals change

The ping of an early morning email woke me up from a deep slumber.

Though annoyed at the early morning intrusion, curiosity prompted me to open the email and its attachment.

A quick look at the subject line and I saw that it was a fascinating study on the emerging facets of outbound travel from China conducted by one of my professional acquaintances, Jacco ter Schegget, CEO for South East Asia at J. Walter Thompson in Singapore.