Farmer Care app offers guidance, increases returns

Farmer Care is China's first app that standardizes and guides agricultural practice, and has attracted 53,800 farmers across 11 provinces in three years since its creation.

The app, co-developed by SY Agricultural and National Engineering Research Center for Information Technology in Agriculture, offers detailed guidance on the timing and manner of planting, watering, fertilizing and greenhouse management, based on its data network. It also invites experts in different fields to answer farmers' questions posted on the app.

"More farmers are getting used to phones and up-todate technologies, which gives the app an edge," said Guo Yihua, a government official from Huangcheng, a township in Linzi district of Shandong province where the company is based.