Chinese company links up with Inter

Lvmama.com, a popular Shanghai-based platform for tourism and leisure, was on Saturday announced as Inter Milan's "official China travel partner".

According to the strategic cooperation agreement signed by the two sides, the Chinese online travel agency will work with the Serie A giant to develop a series of "football tours" for Chinese fans and tourists, that will include trips to the Italian city to watch the team play.

Michael Gandler, Inter's chief revenue officer, said that in addition to supporting the development of Lvmama's brand among Inter's passionate Chinese fan base, the company will also provide reciprocal value by bringing long-distance fans a step closer to the club.