TURN ON, TUNE IN, SHIP OUT

With the help of key partnerships, Chinese TV companies are creating more homegrown content and changing the nature of the domestic TV industry from importer to exporter.

Only a few years ago, when people talked about the TV industry, China was seen as a key buyer and a gigantic import market. In the past, if you flipped through TV programs in China, you would see series from The Netherlands, Britain and South Korea and other countries around the world. Now, the trend is reversing as ambitious Chinese producers and TV channels are seeking to develop original programming and export their own productions.

From 'Made in China' to 'Created in China'