Driving safety a key priority for Pirelli

Italy-based tiremaker strives to bring technology-driven products for rising demand from local customers in China

Established in 1872, Italybased Pirelli & C SpA is cruising ahead in the Chinese market, bringing more technology-driven products to the country to fulfill the local demand for better, safer and more intelligent products.

After being bought by State-owned China National Chemical Corp, or ChemChina, in 2015 together with its historical shareholders Camfin SpA and Russian investor LTI, Pirelli has widened its access to the promising Chinese market and placed it ahead of other tiremakers in the region.