Small cities drive consumer boom

Report: Growth in online sales of FMCG products plateauing in major markets

Lower-tier cities are fast becoming the new growth drivers for online sales of fast-moving consumer goods (FMCG), with even tier-five cities driving consumption, a new industry report said.

Findings from Bain & Co and Kantar Worldpanel's seventh annual China Shopper Report show that first-tier cities in China still have the highest online penetration at 73 percent, but sales are reaching a plateau.