Airbnb to promote sustainable tourism

Airbnb Inc, a United States-based home-sharing service provider, has inked a partnership with Friends of Nature, a prominent NGO focusing on environmental protection issues, to promote sustainable tourism in China.

The partners will promote sustainable travel in China and for Chinese travelers, jointly consult, advise, educate and operate sustainable short-term stays, host a series of lectures to educate the Airbnb community on sustainable tourism as well as conduct workshops for hosts on sustainable hospitality standards and practices.

"We are committed to a healthy and sustainable alternative to mass travel that helps local communities benefit from the growth of tourism," said Liz Jarvis-Shean, Airbnb's global head of public affairs.