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Chinese dairy brand climbs up global rankings

By Wang Mingjie in London | China Daily | Updated: 2018-06-28 07:28

Chinese dairy brand Yili has jumped five places to No 3 in a ranking of the world's top 50 food brands released on Tuesday by Brand Finance, a London-based brand valuation consultancy.

Yili is the only Chinese brand in the 2018 Food and Drink report's top 10 global list, moving up from No 8 in 2017, following 43 percent year-on-year growth to hit $6.2 billion in brand value.

The dairy brand's performance aligns with the robust growth of the overall sector, which registered an average of 13 percent brand value growth year-on-year, in comparison to the 4 percent average for all companies included in the ranking.

Chinese dairy brand climbs up global rankings

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