Hsu Fu Chi, JD in O2O partnership for snacks

The list of fast foods that can be bought online in China, which includes restaurant deliveries, takeaways, burgers, pizzas and the like, just got longer with the entry of hand-made stuffed pastries like pineapple cakes.

Hsu Fu Chi International Ltd, a Guangdong province-based Chinese snack and candy maker, and JD, China's second-largest e-commerce platform, have joined forces to overcome typical problems faced in online sales of snacks like pastries, like food going stale and inordinate delay in delivery.

JD will leverage its speedy logistics to deliver Hsu Fu Chi's fresh snacks to consumers in South China who prefer to buy online.