BIG AMBITIONS

Italian luxury house Fendi, which recently unveiled a reinterpretation of the brand's iconic FF logo, is looking to get even bigger on the mainland

After touring London and Hong Kong, Italian luxury house Fendi recently brought its new capsule collection to China with a "social media postable" party at one of Shanghai's most popular underground nightlife venues, Arkham.

The show was to unveil a reinterpretation of the brand's iconic FF logo, which was created in 1965 by its creative director Karl Lagerfeld, who is still with the brand.