P&G plans new strategy to attract younger consumers

United States-based consumer goods corporation Procter& Gamble, which has enjoyed three decades of success in China, is refreshing its development strategy to cater to the nation's increasingly demanding younger generation of consumers.

P&G was among the first batch of multinational companies that entered into China. The company established its first joint venture in Guangzhou in 1988, and has now established a total of nine manufacturing plants and one research and development center in the country, with its products used by countless Chinese families.

Next generation