Men add fizz to race for perfect makeovers

Though men are still in a minority when it comes to cosmetic makeovers, the number of male customers opting for plastic surgeries for cosmetic reasons is increasing steadily, industry sources said.

For most of the men aged between 30 and 50, the onus is more on enhancement of features for improving their masculinity and many of them do this through cosmetic procedures, said Jin Xing, founder and CEO of Soyoung, China's leading e-commerce and social media platform covering cosmetic procedures.

About 17 percent of Soyoung's 30 million registered users are men, while five years ago, men were only of one tenth of the total users, Jin said.