Beauty procedure market witnesses rapid transformation

The cosmetic procedure market in China is undergoing a rapid transformation in line with its exponential growth, says Jin Xing, founder and CEO of Soyoung, a leading online e-commerce and social media platform on cosmetic procedures.

One of the most significant changes has been the sizable chunk of people aged under 30 in the total number of people undergoing cosmetic procedures, he said.

Jin estimated that almost half of the people having cosmetic procedures are younger than 30. On Soyoung, nearly 70 percent of its registered 30 million users were born after 1990.