SHORT AND SWEET, THE NEW CRAZE FOR THE VIDEO GENERATION

Mini clips, often featuring everyday activities, are making internet stars of young people who share their daily experiences

Digital platforms are thriving in China and now the "vlog" - a short video focusing on self-expression - has burst onto the scene, rapidly gaining popularity among young people.

The concept of the vlog, or video blog, is to shoot a short video rather than write an article or take pictures, to express feelings and share experiences. It's a type of blog but the medium is video.