Domestic movies risk losing their audience

THE BOX OFFICE REVENUE in China hit 28.44 billion yuan ($4.45 billion) in the first five months of this year, up 22.4 percent year-on-year. It is thus highly likely that the box office revenue will reach a new high this year. People's Daily Comments:

It is convenient for people to buy movie tickets directly on their mobile phones now. And the increase in the number of screens has laid a solid foundation for the fast rise of box office revenue. By the end of last year, China had a total of 50,776 screens, the highest number in the world, among which 9,597 were newly added last year. In six years, the number of screens in China has increased four times.

Which shows the robust demand for cultural and entertainment consumption in China. But the boom in the largest film market does not mean Chinese films have reached a world-class quality, as a limited number of imported films, the result of the import quota, contribute about half of the box office revenue, and the boom is to some extent a false prosperity as there is large amount of speculative funds behind the curtain seeking quick returns.