Below the skin of online sales days is an attempt to trick consumers

SOME E-COMMERCE COMPANIES are planning mid-year promotional sales activities on Monday. Although many commodities will be sold at nominally discounted prices, their nondiscounted prices have quietly risen ahead of the sales so their profit margins will remain the same. China Youth Daily comments:

In fact, such sales are only promotional tricks, making the consumers feel they have got a big bargain, when in fact this is just an illusion. And some e-commerce sellers take advantage of the opportunity to resell otherwise difficult to sell returned goods at the full price. Their carefully designed web pages give consumers the impression that the e-commerce companies are offering good deals.

Shopping online becomes a challenge at these times, as there are so many traps.