World Cup fans set to score bounty of services

With soccer fans eager to catch their favorite World Cup matches at home, the country's leading internet companies are preparing to use the global sporting extravaganza at a battlefield to integrate their different lines of business to win customers.

This year, Chinese audiences will not only be immersed in livestreaming and on-demand video of the matches and related programs from digital channels, but also enjoy a wide range of services linked to the game, such as ordering easy-to-eat food online.

Leading online video service Youku is looking to deliver a viewing experience that is about more than just sitting and watching a match, Yang Weidong, president of Youku, said at a Sunday news conference in Beijing.