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World Cup fans set to score bounty of services

By Ouyang Shijia in Beijing and He Wei in Shanghai | China Daily | Updated: 2018-06-13 08:20

With soccer fans eager to catch their favorite World Cup matches at home, the country's leading internet companies are preparing to use the global sporting extravaganza at a battlefield to integrate their different lines of business to win customers.

This year, Chinese audiences will not only be immersed in livestreaming and on-demand video of the matches and related programs from digital channels, but also enjoy a wide range of services linked to the game, such as ordering easy-to-eat food online.

Leading online video service Youku is looking to deliver a viewing experience that is about more than just sitting and watching a match, Yang Weidong, president of Youku, said at a Sunday news conference in Beijing.

World Cup fans set to score bounty of services

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