Pop idol Jay in a league of his own

Chinese pop megastar Jay Chou is indulging his passion for basketball by forming his very own league.

Chou, who has played one-on-one with NBA legend Kobe Bryant in the past and is friends with Brooklyn Nets player Jeremy Lin, on Tuesday launched the JYB League, a 3-on-3 competition created in conjunction with PCG Bros Sports and Starz Sports, in Beijing.

In keeping with the musical crossover, American rapper and actor Ice Cube was also in attendance to back the project, which aims to give grassroots players a fun platform to enjoy the game.