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Domestic brands get FIFA boost

By Ma Si and Sun Xiaochen | China Daily | Updated: 2018-06-13 07:21

Sponsorship deals offer companies chances to build global awareness

At Beijing's Olympic Forest Park, Brazilian soccer legend Bebeto and former Dutch national team player Ruud Gullit wowed crowds of Chinese fans as they showed off their skills.

Their presence is part of Chinese smartphone vendor Vivo's broader efforts to leverage the upcoming 2018 FIFA World Cup in Russia to build up its international brand.

Domestic brands get FIFA boost

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