Soccer fever set to kick off national boom in TV sales

China's television sales are expected to increase 10 to 20 percent during the 2018 FIFA World Cup period from June 14 to July 15, with large-screen and high-definition TVs favored by consumers, an industry insider said.

With 32 teams competing, there will be 64 live matches shown on TV during the event. The June 18 shopping carnival and the World Cup will kick off a TV sales boom, according to consultancy China Market Monitor Co Ltd.

"TV sales will soar 10 to 20 percent from June to July compared with same period last year. Soccer fans prefer to watch matches on TVs that can guarantee better and clearer images, rather than on smartphones," said Liang Zhenpeng, a consumer electronics analyst.