Demand for beer froths ahead of 2018 World Cup

Major domestic brewers see call for products and stock prices rise in run-up to tournament

Beer sales in China and stock prices of Chinese brewing companies rose ahead of the 2018 FIFA World Cup, which will be held in Russia between June 14 and July 15.

This year, many games in the soccer event, which is held every four years, will be watched by Chinese fans in bars and restaurants where beer consumption is high, especially pricey beers.