Adding fizz to World Cup fever

Brewer Budweiser's Brian Perkins scores with tailor-made strategy for the booming China market

Brian Perkins, global vice-president for Budweiser beer brand at brewer Anheuser-Busch InBev, is unlike common folk who liven up their summers with rooftop barbecues with beer, sunbathing at the beach or swimming sessions in outdoor pools.

Perkins, instead, prefers to use the hot summers to wrap his head around opportunities to ramp up sales.