Tencent fortifies cultural focus, content creation

From gaming to social media and its digital wallet, internet giant Tencent Holdings Ltd is known for a long list of offerings. But it is attaching growing importance to content, which the internet giant believes could generate long-term value and get its users hooked.

Tencent's Interactive Entertainment Group, which, as its name suggests, encompasses gaming, comics and animation, online literature, film and e-sports, has vowed to deepen the consolidation of content through a variety of vehicles under a new strategy called Neo-Culture Creativity.

Unlike a predecessor mission named "Pan-Entertainment", the updated slogan sharpens the cultural focus and emphasizes the synergies across different Tencent platforms, according to Edward Cheng, vice-president of Tencent and CEO of Tencent Pictures, the movie and TV series investment and production arm.