HP to ramp up gaming efforts

PC maker banking on e-sports players to take on competitors like Lenovo

HP Inc is ramping up resources to target young Chinese gaming enthusiasts as the world's largest personal computer maker aims to take on its arch rival Lenovo Group Ltd on the latter's home turf.

Jason Juang, HP's managing director for China unit, said with the rapid development of China's e-sports market, gaming has become a way of life for the younger generation to demonstrate their personality, and even a cultural phenomenon.