Cross-border e-commerce takes off

Sales soar, quality improves, bright future beckons as global consumers fall in love with little-known Chinese brands

Here's a somewhat under-appreciated China story: the rest of the globalized, digitalized world can't have enough of locally made goods, thanks to the planet-wide reach of cross-border e-commerce platforms, including those based in the country.

This story is not exactly a sequel to the one about China having been the world's leading factory for manufactured goods over the last few decades.