Everybody wants a slice of the cake

The triumph of China's Royal Never Give Up team at last month's global showcase in Paris has spotlighted e-sports' huge business potential and economic impact.

The Chinese team's victory at the League of Legends Mid-Season Invitational attracted unprecedented attention at home, generating billions of interactions with tens of millions of online fans through live broadcasts and cross-platform media coverage.

As a milestone of China's rampant e-sports industry, the victory was also hailed as a gateway for deeper inroads into the sporting mainstream.