Sports nutrition products maker bets big on Chinese consumption

Having enjoyed a robust annual growth rate in China of 40 percent for three consecutive years since 2015, Glanbia Plc, a leading producer of sports nutrition products, is resolved to bulk up its business in the country with even quicker growth and a wider presence.

As a warm-up for accelerated growth, the company recently rebranded its most popular brand in China, Optimum Nutrition, which has been selling whey protein for six years in the country, with a new logo and an official Chinese translation.

"The launch of a new Chinese logo reflects our investment and commitment to the local market," said Sam Bedi, Asian regional director for Glanbia Performance Nutrition, during the annual International Health, Wellness and Fitness Expo in Shanghai.