Organic food firm to donate seedlings for green efforts

German organic food manufacturer HiPP GmbH & Co Vertrieb KG has announced it will cooperate with Ant Forest, an app affiliated with Chinese technology giant Alibaba Group Holding Ltd, to encourage members of the public to lower their carbon footprints.

HiPP pledged at the launch ceremony held on April 22, which is celebrated as Earth Day, to donate millions of seedlings in support of Ant Forest's virtual green energy project that is fighting desertification.

According to Ant Forest, any activities on Alibaba's digital payment platform Alipay that are considered low carbon, such as paying for public transportation and going paperless, will be counted and converted into green energy to cultivate virtual trees.