Domestic companies expand platforms overseas

China's short video platforms are gaining momentum globally as leading domestic firms expand their apps overseas, with a particular focus on emerging markets.

Dai Bin, mobile analytics company App Annie's country director for China, said Chinese short video apps have been spurred in recent months by their strong performance in overseas markets.

"Currently, most of their revenues are from the domestic market," Dai said. "Douyin and Kuaishou have gained popularity in Japan and Southeast Asia, respectively. We expect those Chinese short video apps will see more downloads and revenues generated from overseas markets."