Beer looks to light up World Cup

This summer looks set to be an exceptional one for football fans around the world, and not least in China, where the chance to shout, cheer and celebrate the "beautiful game" is rarely missed.

Yes, it's World Cup time again. And after a four-year hiatus the 21st competition is about to kick off in 11 cities across Russia, lasting an entire month starting from June 14 and ending on July 15.

While some may choose to spend many a sleepless night snacking in front of the TV on the long viewing journey toward the finals, others will be planning to hit the bar and party like there's no tomorrow. Whatever happens, there will always be one common element - beer.