Film star, Huang, funds fresh film talent

Starring alongside Sylvester Stallone in the upcoming movie Escape Plan 2: Hades and recently appearing on the Cannes Film Festival's glamorous red carpet appears to have whetted the appetite of Chinese A-lister Huang Xiaoming for even greater international recognition.

Four years after his first visit to Cannes, where he attended a promotional event for John Woo's epic movie, The Crossing, the star was in the spotlight again on the French Riviera at this year's festival.

However, this time around he was not strutting on the red carpets as just an actor, but also showing off his talents as the producer of two acclaimed films, Forever Young and Long Day's Journey into Night, as well as in his role as an ambassador of China Film New Power - a program launched by the China Film Bureau to support emerging domestic talent.